Alvista Portofino – Upland, CA
Strategy
PRG's strategy is focused primarily on the acquisition and development of multifamily rental properties, the majority of which are in higher barrier-to-entry markets and/or infill markets across the United States.
The firm's focus is on middle-market housing and opportunities to improve net operating income through renovation, repositioning, operational improvement and creative cost savings programs.
PRG targets the following property attributes:
Renovation and Repositioning
Opportunity exists to introduce modern common areas, amenities and unit renovations to drive returns.
Technology and Innovation
Embrace technology and innovation to enhance property evaluations, management/operations and reporting.
Scale and Amenities
Preference for assets whose scale and amenities we believe offer a competitive advantage compared to other properties in the market.
Operational Improvements
Seek properties with some degree of under-management, deferred maintenance and/or capacity to renovate to achieve rent increases.