Phoenix Realty Group Announces over $700 million of Investment Activity in the Fourth Quarter

NEW YORK (January 27, 2020) – Phoenix Realty Group (PRG), a national multifamily real estate fund manager, investor and operator headquartered in New York City, has completed over $700 million of investment activity in the fourth quarter. The investment activity included the purchase of four properties totaling approximately $219 million, the financing of two development projects totaling $305 million, and the disposition of the final two properties in a 16-property, 3,800-unit Class B multifamily value-added portfolio through a series of separate transactions.

PRG acquired the 16-property portfolio in 2015. The combined sales price of the 16 properties exceeded $800 million.

“We are thrilled with the outcome of this disposition,” said Keith Rosenthal, PRG’s president and co-founder. “We successfully repositioned, renovated and improved operations at these properties which was consistent with our strategic value-added goal for the portfolio.”

PRG’s primary investment strategy is to acquire underperforming Class B multifamily value-added properties and transform them into more valuable assets in growing, higher barrier-to-entry markets. This often means that PRG and its partners undertake significant and extensive interior and exterior renovations to upgrade the property with contemporary amenities and finishes, and put into place systems and staff in an attempt to reduce costs and increase the net operating income.

PRG continues to be an active multifamily value-added buyer. In the fourth quarter of 2019, PRG acquired four properties in Bowie, Maryland (Washington, DC metro area), Gresham, Oregon (Portland metro area) and Kent, Washington (Seattle metro area). The properties total nearly 1,000 units and an aggregate purchase price of $219 million. They were purchased by an affiliated entity of PRG and third-party joint venture partners.

According to Alex Saunders, Managing Director of PRG responsible for Western Region acquisitions, “The strategy for these properties is consistent with our focus on underperforming apartments in strong markets. As the operator, we will renovate the units and common areas, enhance the amenity offerings and improve operations to try to increase value and provide a better living experience for the residents.”

In addition to its value-added strategy, PRG will be partnering with Artimus Construction to commence construction on the development of a $240 million mixed-income rental apartment tower in Queens, New York with 543 units. As reported by The Real Deal, this was the sixth largest real estate project in New York City to file building plans in 2018.

As a result of the acquisitions, PRG currently owns properties in Connecticut, New York, New Jersey, Maryland, North Carolina, Florida, Louisiana, Arizona, Colorado, California, Oregon and Washington.


About Phoenix Realty Group

Phoenix Realty Group LLC (www.phoenixrg.com) is a 20-year old firm focused on multifamily residential properties in higher barrier-to-entry and infill markets. The firm is headquartered in New York with personnel in California and Florida. The firm has three business lines: valueadded, new construction, and affordable housing. As of December 31, 2019, PRG has approximately $1.4 billion in gross real estate assets under management.

Phoenix Realty Group and Hanover Real Estate Investors Acquire 361 Multifamily Units in the Seattle Market

SEATTLE & NEW YORK (January 13, 2020), – Phoenix Realty Group (PRG), a national multifamily real estate fund manager, investor, and operator, and joint venture partner Hanover Real Estate Investors (HREI), purchased two multifamily apartment communities in Kent, Washington, called Lake Meridian and Royal Firs through an affiliated entity, at a combined purchase price of $79 million. Located in the Seattle metro area, the two properties were owned by the same individual and were purchased as a portfolio. PRG will operate the rental communities and plans to renovate, upgrade, and modernize the properties to offer an attractive option for tenants in the area.

“Seattle is an important target market for growth for PRG”, said Keith Rosenthal, PRG’s president and co-founder. “Given the strength of the local economy, wide-ranging outdoor activities and the presence of employers such as Boeing, Amazon and Microsoft, it is a compelling region for renters of all ages. We expect to acquire additional properties in the Seattle market over time.”

Totaling a combined 361 units, both communities offer amenities which include a leasing center, fitness center, pool, tot lot and covered parking. In addition to seeking to generate a rental premium by renovating units and common areas, the venture believes there is substantial upside in operational efficiencies. The properties will be rebranded under PRG’s proprietary brand, Alvista Communities®, with Lake Meridian being renamed Alvista Lake Meridian and Royal Firs being renamed Alvista 240.

Located approximately 30 minutes from downtown Seattle, Kent has a population of more than 125,000 people and upwards of 60,000 employers. Both communities are accessible to highways, acting as a commuter suburb to the Sound Region’s largest employers, like Boeing in Renton, and tech hubs in downtown Seattle and Bellevue, all approximately 20 miles from the properties.

“The strong population growth of the Seattle market coupled with limited supply in the Kent submarket solidified our decision to partner with PRG,” said Ash Baraghoush, senior director with HREI. “PRG’s experience in renovating and repositioning assets will create significant risk-adjusted returns for the venture.”

Lake Meridian is located five miles east of Kent Station, an open-air urban village in the heart of downtown Kent. It contains a transit station, retail, shopping and dining options across the street from Lake Meridian Park, which features a 150-acre lake with swimming, boating, fishing and picnic areas. Royal Firs is located two miles east of Kent Station and less than one mile from the Clark Lake Park, which offers a wide range of outdoor amenities.

“We are excited to acquire our first two properties in the Seattle area”, said Alex Saunders, managing director and head of west coast acquisitions. “The units and common areas are in original condition which means that PRG has a blank canvas to transform the properties, improve the overall experience for residents and generate value for our investors.”


About Phoenix Realty Group

Phoenix Realty Group LLC (www.phoenixrg.com) is a 20-year old firm focused on multifamily residential properties in higher barrier-to-entry and infill markets. The firm is headquartered in New York with personnel in California and Florida. The firm has three business lines: valueadded, new construction, and affordable housing. As of December 31, 2019, PRG has approximately $1.4 billion in gross real estate assets under management.

About Hanover Real Estate Investors

Hanover Real Estate Investors LLC (www.hanoverrei.com) is a fully integrated real estate investment management company providing joint venture equity to developers and operators to facilitate the development and value add of multifamily properties on the West Coast. The firm is headquartered in Palo Alto with offices in San Francisco and Los Angeles.